Hampstead Hive Member Spotlight - Z Curations
Tell us about your business..
Z CURATIONS is a fashion lifestyle boutique that offers a curated selection of stylish and colourful clothing and accessories for women. Our mission is to inspire women to express their unique sense of style and feel good about themselves.
We take pride in offering a mix of well-known and emerging brands to bring our customers the latest fashion trends, classic styles, and a novel selection they won`t find anywhere else. We want everyone to leave our boutique feeling confident and happy with their purchase.
We believe that fashion should be accessible, and we strive to provide our customers with high-quality clothing and accessories that won’t break the bank. We are happy to offer the perfect outfit or accessory for any occasion
What is your greatest business achievment so far?
Our journey began as a pop-up business providing space for independent designers to showcase their pieces. Since then, we have expanded our offerings by launching our in-house shoe and clothing brands. Our greatest achievement has been creating a space for independent small brands to express themselves while also creating synergy with our own brands, all while integrating customers into this purpose. Opening our physical boutique was the culmination of years of hard work and dedication. Resoundingly positive feedback from locals and customers is the best recognition of our efforts..
What do you want to achieve next?
We are constantly evolving and adapting to meet the needs of our customers. We listen to our customers’ feedback and aim to continue expanding our reach while offering the best possible experience. One of our primary objectives is to open new shops in different locations to bring our unique selection of fashion items to more customers. We also want to continue growing our in-house brand, Jan & Nova, by expanding our online presence. We are constantly exploring new opportunities and channels expand our business whilst helping our community and small businesses around us.
What one piece of advice would you like to offer someone thinking of entering into your field?
Think about the type of customer you want to attract, the style and aesthetic you want to convey, and the unique value proposition you can offer to set yourself apart from the competition. Don`t be afraid to step outside of your comfort zone. Taking calculated risks can often lead to great rewards and help your business stand out in a crowded market..
What is your favourite aspect about working in the local area?
Our favourite aspect about working in the local area is our sense of community and connection with our customers. It’s amazing to see familiar faces and to build relationships with the people who live and work in the same neighbourhood. Being a part of the local community also allows us to better understand our customers’ unique needs and preferences, which helps us curate and improve our product offerings. Additionally, working in the local area allows us to support other small businesses and contribute to the growth and vibrancy of the community. It’s a truly rewarding experience to be a part of something bigger than just our shop.
What encouraged you to join Hampstead Hive and what has your experience within the Hivebeen like so far?
Joining Hampstead Hive was a natural choice for us. We were drawn to the vibrant community of like-minded entrepreneurs and the opportunities for collaboration and networking. The supportive and creative environment at Hampstead Hive has been invaluable. Being a part of Hampstead
Hive allows us to share our experiences and learn from one another.
We are grateful for the opportunity to collaborate with Shabrina—Style With Kara—a member of Hampstead Hive and an experienced image consultant. She created a tutorial for us on how to transition from day to night using our collection, which was very well-received by our customers.
Where can we go to find out more about your business/access your services?
We are at 309 West End Lane NW6 1RD.
Follow us
We are also offering our products online through our websites, zcurations.com and
janandnova.co.uk.
We will be hosting an opening party on May 18th from 5-8 pm.
We hope to see the Hampstead mums there!